Five Reasons Social Media is essential for SEO

What exactly does social media have to have to do with SEO? MWI receives the information frequently from current and prospective clients. Social media is an incredibly growing channel for marketing that most businesses have only recently begun taking advantage of in the past couple of years, yet it’s very important to leverage – especially if you’re investing resources into search engine optimization. While the benefits of using social media are not immediately apparent, they’re crucial for SEO support. Here are five reasons why social media is essential for SEO.

1) Social Media Signals

It is no secret that Google, Bing, and other search engines use online conversation as part of their algorithm for ranking. When people share content via Twitter, شراء ساعات مشاهدة يوتيوب Facebook, comment or share an article This is referred to as social engagement. Content that has more social engagements is likely to have more social signals. These social signals are used by search engines to determine the quality of the content. This is a method for search engines to determine what people find most useful and what their algorithms consider as high-quality. If an article receives a lot of social interaction it will be immediately indexable.

2.) Link Building

It’s been a long moment when you could simply go out and ask for hyperlinks from other sites. With the advent of Google’s Panda and Penguin algorithm SEOs have to create links in using the old-fashioned method and create content of high-quality which is relevant to linking. But how do you reach sites that would be willing to link to your website if asking them directly is considered an “unnatural” link building method? Social media is the answer. Social media allows you to publish your content to interested audiences who might be willing to link to your content, in the event that it’s worth linking to. These users will then share your content with others, increasing your influence.

3) Content Amplification

It doesn’t matter how good your content is, it will not achieve much success without amplification. Marketing via email is a great way of amplifying content , but it can only reach those in your list of marketing contacts. Social media allows you to expand your reach with your content. When you share your content, your following will also connect with their friends when they are satisfied with the content. This will allow them to be able to share your content with their followers, thereby increasing your reach. In return, you earn an abundance of relevant traffic, inbound links, brand recognition and social signals All of these are utilized by search engines in determining the quality of the content.

content amplification lifecycle

4) Brand Recognition and Signals

Search engines will use your brand’s reputation and image to assess the quality of your site and how trustworthy it must be for their ranking algorithms. Social media is a great way to increase brand awareness and increases the quality of the content you publish. This is what Google calls a co-citation. These co-citations are built through social media , which can help improve Google’s credibility and aid in search results that are branded.

5.) Social Indexing

Search engines have been indexing social media sites for a few years now which means that they appear on the search results pages. This allows your brand to be listed in search results on specific queries that aren’t limited to your company website. But it gets even better than that. Individual tweets on Twitter were previously indexed and appeared in search results as well which gave another means for your content to rank in search. It was temporary, however the deal was ended when Google removed it after couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.